What It Takes To Be a Facebook Influencer
Persistence is key. Like anything online, going “viral” remains a challenge.
For most, success is simply not going to happen overnight. However, most influencers will agree on this: success is built on patience, continuous action, and a strong belief in their worth.
The message here is knowing that you will need to put in the time to build your fan base, obtain followers, and generate buzz.
Be Willing to Invest
While influencing can be lucrative in terms of marketing, it does typically come with start-up and maintenance costs attached to it.
You know the saying, you get what you pay for. This rings true in the realm of social media as well.
Depending on your individual needs, examples of worthy investments can include:
- Sponsoring or boosting Facebook posts
- Professional photo editing
- Professional blog post proofreaders
- Promotional giveaways and raffles
Before getting started, it is important to establish a clear budget and target audience. This will allow you to focus on what’s worth it and what’s not.
Instead of Writing, Try Speaking
Facebook Live is one the hottest social media trends today, and for good reason. People want authentic personalities and they want spontaneous discussion.
Video format brings a “real time” element to the product and service. It can be used in a variety of creative ways, such as telling personal stories, offering a Q&A platform, and having a call to action.
Collaborate and Engage
A Facebook influencer knows that it is not just about the brand or the person. It’s about the community at large.
Increase your collaboration by:
- Creating a call to action
- Asking open-ended questions with encouragement to comment
- Commenting or sharing other posts
- Offering to guest post
- Engaging in shout-outs of other brands
Don’t Limit Yourself to Just Facebook!
Being active on just one of these networks- with little to no visibility elsewhere- may not be enough to stand out from the competition.
Each of these networks offers different advantages and angles for discussing and promoting your product. Remember that the more you are able to expose yourself, the more credible you tend to be as a reputable source.
Are you interested in becoming a Facebook influencer? What have you found to be successful so far? Tell us your story in the comments below!