Interested in increasing your company’s social media visibility?
Partnering with Snapchat influencers is your answer.
Snapchat appeals to marketers looking to reach a younger audience. While Youtube provided this platform in the past, Snapchat reigns supreme today.
Millenials make up the majority of Snapchat’s users and they look to Snapchat influencers for personal advice on brands across industries. As such, influencers offer brands intimate and massive reach.
How can you leverage the connection between influencers and their audience? Influencer marketing!
In this article, we’ll discuss the top 5 ways to partner with influencers to increase your brand’s visibility.
1. Run a channel takeover campaign with Snapchat influencers
Takeover campaigns consist of an influencer running your Snapchat channel for a set amount of time.
Takeover campaigns bring the influencer’s audience to your channel. This results in increased brand awareness. It also means a high increase in your owned audience or the number of individuals who follow your brand’s channel.
2. Engage in Cross-platform promotion with an influencer
Snapchat is valued for its fleeting messaging system. However, this means that there is no ability to spread your message across audiences compared to Facebook and Twitter.
Cross promote your brand with influencers using alternative social media platforms. You can preface a takeover campaign far in advance to generate hype with a permanent post on Facebook, Twitter, Youtube, or Instagram.
This prefacing increases your visibility tenfold.
3. Two-way Call To Actions
Ask the influencer you’ve partnered with to prompt their fanbase to send pictures or video with their favorite products from your brand. The influencer will do this via a strong call to action.
You’ll generate massive engagement with your target audience. The results? More followers and brand awareness for you.
Shiseido partnered with Snapchat influencer Jen Chae for a blogger takeover that used a two-way call to action. Chae asked her fans to send pictures of their favorite Shiseido products.
Shiseido received 100,000 new Snapchat views from the campaign.
4. Scavenger Hunts
Scavenger hunts offer an intimate and real-time experience for your audience. Use 10-second snaps to provide clues to your audience. A social media influencer will lead them on a real-life hunt that generates excitement about your brand.
5. Pair behind the scenes content with custom geo-filters
Behind the scenes content of a promotion or an industry event with your brand not only provides an authentic experience, it adds to your brand’s legitimacy.
In 2016 Snapchat introduced on-demand geo-filters. Anyone can create a geo-filter for personal or commercial needs.
This adds an air of exclusivity to your snaps that generate interest from your audience.
You’re ready to take advantage of influencer marketing!
As you can see, partnering with influencers can up your Snapchat game in no time. This means more visibility for your brand and your influencer’s brand.
Remember to cross-promote, so that your marketing campaigns make a permanent message across social media platforms. This will broaden your reach even more and keep your efforts consistent.
Want to connect your brand with an exceptional content creator/influencer? We can help you find an influencer that fits your needs today!