What is Influencer Marketing and why you should use it

What is the best way to bring attention to your business? Marketing. Everyone who considers themselves an entrepreneur knows this. The problem that occurs is knowing how to effectively market your business. You try so many different tactics but nothing seems to work. Frustrated, you wonder what are you doing wrong.

Marketing is a very competitive field. Your competition is heavily marketing to the same audience you are targeting. In order to differentiate your marketing approach, you need to develop a well designed marketing strategy. You believe you have already done that, but maybe you’re missing one key ingredient — influencer marketing.

What is Influencer Marketing?

Influencer marketing is when you use the influence of celebrities, popular social media personalities, and other influential leaders to generate interest in your product or service. So, instead of trying to get your unknown business known through your own efforts, you hire these individuals and use their reach to help provide exposure for your business to their followers.

Influencer marketing is usually done by implementing two other marketing strategies: social media marketing and content marketing. Due to influencers having large social media followings, you want them to communicate the value of your products or services to their followers. Therefore, you will want to give your influencer content with your logo to bring awareness to your brand, along with your product or service

Why You Should Use Influencer Marketing.

1. It Brings Credibility to Your Business

You want to achieve two important things with an influencer: expand your brand’s reach and position your business as an authority. Having an influencer endorse the value of your product helps to bring immediate attention to your brand. This will help to increase the trust for your product very quickly — quicker than you could do by yourself. An influencer mentioning your product or service is that powerful. You are leveraging the influencers popularity to establish your brand’s positioning.

2. It Expands Your Reach

You will want to partner with influencers who have significant influence with your niche market. This will help you easily convert interest into customers because their followers are already consumers of your industry.

3. It Provides You with Leads who can be Converted into Customers

While you want to bring awareness to your brand with influencer marketing, increasing your sales is the main objective. Although your influencer’s followers may purchase your product due to their endorsement, it would be better to have your influencer promote their own promotional code. This tactic will help to increase your sales since people will believe they are receiving a deal through your influencer.
Influencer marketing is a very effective strategy for growing your brand quickly and increasing your sales. It would probably take your business 5x the effort and 5x the time to produce the same results achieved by using an influencer. This is why it is much smarter to reduce your effort, time, and investment to produce far better results for less of a hassle. Influencer marketing really works!