You’ve built a following on multiple social media platforms. People pay attention to what you have to say and value your opinion. Why not turn your gift into a profitable business?
There are many social media platforms out there, but when it comes to marketing, it can be a bit overwhelming. Do you choose Twitter, Youtube, Facebook, Instagram or another platform? Is it beneficial to try them all?
It really depends on your brand’s strategy.
Take a platform like Instagram. According to Forbes, it has reached over 600 million monthly active users. For anyone wishing to be an influencer, Instagram is the best place to be.
How do you achieve ultimate results as an Instagram influencer?
The ultimate goal of an Instagram influencer is to attract the attention of brands who want to use their popularity to promote their product.
Businesses incorporate influencers into their marketing plans because they understand that word-of-mouth is the best advertising. In today’s world of social media, people listen to what influencers are saying before making purchase decisions.
Optimize your platform by doing the following:
1. Stick to what you know
We’re all good at something. Instagram influencers capitalize on what they are good at. If beauty is your niche, focus on beauty. This way, you will easily develop an authoritative voice.
People don’t want to follow a jack of all trades because most likely he hasn’t become a master of anything.
2. Don’t be selfish
Share similar content from other Instagram influencers. If there is good content that gives credibility to your brand, don’t be afraid to share it with your followers. If the creator recognizes the repost, he or she may return the favor.
Go ahead, give other influencers an Instagram Shoutout!
3. Be approachable
Interact with your followers, answer their questions and make them feel like you are a friend they can get great advice from.
People want to know there is a real caring and giving person behind those images. A simple thanks can go a long way in making someone’s day.
If a fan receives a response from an Instagram influencer, she is more likely to share the experience.
4. Stay in the know
Being an influencer means being on top of your game. If there is news that impacts your industry, your followers want to hear it first from you.
Getting your hands on fresh content is as simple as creating Google alerts for the industry you represent. Along with the information you share, add a personal view.
Remember, you’re a subject matter expert.
5. Get off-line and explore your industry
If you really want to impress your following, be seen with industry royalty.
Attend conferences, seminars and networking events. For an added touch, get a photo or go live with another Instagram influencer.
These are just a few of the things you can do to optimize your brand, but the most important thing is to be authentic and likable. Success will surely follow.
Connecting brands to social influencers is what we do. If you want to connect with an Instagram influencer, simply click here and let us hook you up!