Snapchat influencers are everywhere on the extremely popular social media app. In fact, it is quickly becoming one of the best social media platforms to market to an ever-growing audience.
Snapchat’s daily user base now exceeds 60 million users per day.
A full 60% of Snapchat users are under the age of 25. Knowing this important demographic will help you better target your audience with the message you want to present.
One of the greatest benefits of marketing on Snapchat is the guaranteed visibility it offers. Snapchat offers 100% visibility on all ads. This is something other social media platforms can’t claim.
So how can you become one of the many Snapchat influencers that leverage the marketing power of Snapchat every day?
Below are three of the hottest strategies to embrace for Snapchat influencers.
Let’s dive in.
1. Start a Takeover Campaign Using Snapchat Influencers
One of the quickest and most effective Snapchat campaigns is the Influencer Takeover Campaign. This strategy leverages the power of a Snapchatter who already has a large following and will promote your brand to their audience.
The cost of this type of campaign varies greatly based on the influencer you want to hire.
There are countless examples of Influencer Takeover Campaigns that paid huge dividends for marketers.
In 2015 Red Bull partnered with Mark McMorris, a famous X Games Champion, to promote its brand.
Red Bull gave McMorris control of their Snapchat account so he could lead their followers into the day to day life of an extreme sports athlete. This was the perfect marketing marriage for Red Bull, which brands itself as an extreme beverage for extreme people.
As a bonus, the campaign helped Red Bull directly reach the athlete’s fan base.
Think of some popular Snapchat influencers that would fit your branding. Reach out to them and start leveraging the power of an Influence Takeover Campaign.
2. A Call to Action That Goes 2 Ways
Driving a user to action is the biggest key to any successful marketing campaign.
The great thing about Snapchat is that you can engage in two-way interaction better than any other social media site. This allows influencer campaigns a greater opportunity to create a call to action and effective user engagement.
As an influencer, ask your following to send relevant videos and pictures to you in order to create engagement. Make it fun and compelling for your followers.
This will create a unique buzz around your brand.
3. Great Snapchat Influencers Know How to Cross-Promote
The one downside of Snapchat vs. other social media platforms is that it’s a closed network. You can’t friend request or easily connect with others like you can on Facebook or Twitter.
This makes cross-promoting your Snapchat campaigns to other social media platforms a must.
One of the best ways to do this is to screenshot your Snaps and download your stories. You’ll be able to easily post these to Instagram, Facebook, and Twitter.
This will quickly build your Snapchat followers and increase the effectiveness of influencer campaigns.
Putting a Wrap on it
Snapchat influencers will be the first to tell you how powerful of a marketing platform Snapchat is.
Once you embrace these simple influencer strategies, you’ll find Snapchat to be one of the most valuable weapons in your social media marketing arsenal.
Need help putting together powerful influencer campaigns? We’ve got you covered.